Where families connect through play
The invite list
Don't miss out on the FUN
New formats, drops and family adventures — announced here first. No noise, just the good stuff.
ABOUT
What is FUN.G.I?
FUN.G.I is a long-term entertainment platform that brings generations together through positive, shared experiences.
WHY FUN.G.I
Why it truly matters
This isn't just about fun. It's about wellbeing, trust, family values and an overall healthy lifestyle.
Demand for connection
Families are craving shared moments — not just screen time side by side.
78% of parents wish they had more time to spend with their kids.
New York Post, 2019. A lot of parents think they're too busy to have fun with their kids.
74% of gaming parents report playing video games with their children, a 9% increase over the past two years.
Today's Parent, 2023. Why more families are playing video games together.
65% of parents co-play video games with their kids, with mothers being twice as likely to engage in co-gaming compared to fathers.
Advanced Television, 2024. Research: Parents co-view and co-game to relax with kids.
A purpose driven mission
Play is one of the strongest tools we have to build trust and wellbeing at home.
1 in 5 children and adolescents worldwide suffer from anxiety disorders, with rates rising sharply post-pandemic — much of it linked to lack of structured family time and overstimulation from screen use.
World Health Organization, 2021. Mental health of adolescents.
80% of teens say harassment in gaming environments is a serious issue, with 41% having personally been called offensive names while playing online.
Pew Research Center, 2024. Teens and Video Games Today.
Co-playing video games with children helps build trust, encourages meaningful conversations, and supports emotional closeness — especially when parents engage as equals.
American Academy of Pediatrics via HealthyChildren.org, 2023. Why Co-Viewing Is Important: Tips to Share Screen Time With Your Kids.
LIVE NOW
A Fun Gaming Initiative by OLW cheez®
A family activity. Played together. Watched together. Live every Friday on Twitch. Made for the big screen at home.
PRESS STARTWHAT'S NEXT
Same world, many adventures
More Fun Gaming Initiatives are taking shape - digital and physical family adventures and entertainment formats that travel through culture. Because families who play together, stay together.
